Animal Nutrition
Cargill Animal Nutrition develops and markets a broad range of animal feeds and customized animal productivity solutions to commercial producers in 28 countries across North and South America, Europe and Asia. 180 plants worldwide support the business unit. Animal Nutrition in India serves feed products in these categories: dairy, beef, swine, poultry and aquaculture.
Cargill Animal Nutrition in India
Cargill Animal Nutrition started in India through a joint venture with a local shrimp feed company located in Rajahmundry, Andhra Pradesh in February 2006. This was followed by the successful opening of a dairy feed business in Rajpura, Punjab in October of the same year. By March 2007, the Rajahmundry business became a wholly owned subsidiary of Cargill India.
Cargill Animal Nutrition - Rajahmundry is a specialized manufacturing facility for aquaculture feeds. With the presence of the local brands pre-acquisition, a faster go-to-market strategy was deployed, helping to create awareness in the Cargill brand and its feed technology with the shrimp farmers of South India including the states of Andhra Pradesh, Orissa, West Bengal and Tamil Nadu. Through a series of well-executed road shows, uptake of the products was rapid.
Today, the facility is focusing on its next feed offering in the south with Aqua Focus™, a line of fish feeds targeted for the domestic production of Indian carps such as Rohu, Catla and Mrigal. Five month trials of the product is proving to be a hit with local farmers as feed conversion rates (FCR) of 1:5kg of traditional feed has dramatically been reduced to below 2kg.
Cargill Animal Nutrition - Rajpura started operations by offering dairy feed. After several in-depth studies of the local dairy cattle scene conducted by Cargill Animal Nutrition's dairy technology deployment managers from Italy, Korea and the US, the feed was launched with much enthusiasm in Ludhiana, Punjab. The success in this segment was brought about by the observation by farmers of higher milk output only two weeks from converting their local feed to Cargill Animal Nutrition.
Another breakthrough was the introduction of the Purina® line of poultry feeds. Also very notable was the quick acceptance of the product by broiler farmers in Haryana and Punjab, earning Rajpura the credit of being one of the fastest growing broiler feed markets within Cargill Animal Nutrition.
Animal nutrition technology
By measuring customer success, understanding the environment and knowing where customers wants to be, Cargill Animal Nutrition has created an array of solutions . Through technology we have been able to set new standards of animal nutrition quality and delivery of proprietary nutritional capabilities through:
- Optimum Value Supplier Database™: An innovative information system that enables us to choose ingredient suppliers based upon the nutritional value they deliver for each formulation.
- AutoCalc® : Our proprietary AutoCalc® system manages the changing nutrient content and availability from ingredients.
- Energy, phosphorus and amino acid systems: Our AutoCalc® system contains proprietary tools that help determine the available levels of energy and key nutrients contained in our ingredients, taking into account processing methods and species-specific utilization.