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CINE ART 2010

Cargill has agreed to be the Nourishment Partner for the Cineart Nature Festival’10. This is an initiative taken by the PVR Nest, the NGO arm of PVR. Over the years, this program has touched over 300 children with special economic needs and over 10,000 children from schools across Delhi by exposing them to the movies and workshops that enable them to understand their relationship with social and cultural environment every year. 

CINE ART’2009, was a grand success with over 20 participating schools, churning out 20 films on the theme ‘Our World’. The grand finale saw many luminaries of art and media field come together on a single platform to witness a gala celebration inaugurated by chief minister Smt. Shiela Dikshit. We hope to make CineArt ’2010 a bigger platform for young adolescents to explore their creativity, with many fun filled activities. CineArt 2010 plans to reach around 19,000 school kids this year. 

We also aim to reach 500 kids with special needs every year from this year. The chosen theme for CineArt 2010 is – ‘Nature’. Partners for the venture include some of the eminent organisations like Dept. of Environment and Forest, Bhagidari Cell of Delhi Govt., Sanskruti Anandgram, WWF, Centre for Human Progress and Moser Baer etc. By joining this campaign, we will cater to our CR objective of environmental sustainability and nourishment. This program is designed for creating awareness amongst the school children about nature and environmental sustainability and by providing nourishment to the children; we’ll reinforce our commitments to nourish people. 

This association will also provide us the access to the mass media of PVR and also the network of school in creating awareness about environmental awareness.